Personalize the urgency. Unlike fixed-date timers, Evergreen timers start counting down the moment a recipient opens your email, creating a truly individual experience for every subscriber.

An evergreen timer is a dynamic countdown that is relative to each individual recipient. Instead of counting down to a fixed date (like Black Friday), it counts down for a specific duration (e.g., 24 hours) starting from a trigger event.
In email marketing, this trigger is typically when the recipient first opens your email. This ensures that every subscriber experiences the same level of urgency, regardless of when they joined your list or opened your automation.
Each recipient gets their own unique countdown based on when they interact with your message.
Perfect for automated welcome sequences, onboarding flows, and abandoned cart emails.
The timer keeps counting down even if the user closes and re-opens the email later.
Set it up once and let it run. No need to update end-dates for every new subscriber.
Decide how long your offer should last for each person (e.g., 48 hours).

Pick a template and match it to your brand colors and fonts.

Embed the live timer in your automation email and you're done!
